THE COMPANY

Wingate Healthcare, located throughout Massachusetts, Rhode Island and and New York, operates senior living communities that encompass a full continuum of care from Independent and Assisted Living through Skilled Nursing and Memory Care.

THE PROJECT

This was part of a large recruitment campaign and a billboard was sourced in a high-traffic area of downtown Springfield, MA to help bring recognition to the brand for all facilities that are located in Western, MA. OOH advertising is intended to help people who pass by everyday on the highway remember a slogan or company. It’s meant to create brand awareness and further interest for themselves or even someone they know that may be looking for a nursing career.